5 SEO tips to boost your Website’s Google ranking
SEO is a critical part of any Digital Marketing strategy
Today where Brands are strongly competing to be where the relevant audience is, the role of SEO has become pivotal. Effective SEO boosts your online visibility, improves your online presence & brings in more customers.
And if you ask experts, if your Website is not ranking on Google’s first page, it’s practically useless. So irrespective of what you are selling or offering, you need a robust SEO strategy in place.
You’ll find practically hundreds of articles about these SEO strategies. Most of them perform well, more or less!
But here, we are not going to bore you with the same old stuff. We will explain some essential tips that even experienced SEO agencies often overlook.
Employing these tips is like laying down the groundwork for your advanced SEO strategies.
1. Keep User Intent in Mind
Understanding the User Intent is vital if you want your Website to rank on the top. Throughout the years, Google has evolved drastically. It constantly upgrades its Search Algorithms to deliver
More relevant & useful information to the user.
Result? The Website that offers specific information to its users rank higher.
Let’s take an example.
Type “How to pick the best stock?” in Google & hit enter.
You’ll observe that the top search results are specific strategies instead of paid ads by some stockbrokers.
Why? Because Google understands your Intent. It will offer you the Content that is relevant to your Intent.
The same goes with your Website. If you have crafted Content that matches your User Intent, you’ll rank higher.
2. Create Powerful Title tags
Titles or Headlines have always been the most critical part of any written Copy, even in Print Media. So it goes without saying they are critical in the Digital World too.
Google’s view on Title tags:
Titles are critical to giving users a quick insight into the Content of a result and why it’s relevant to their query. It’s often the primary piece of information used to decide which result to click on, so it’s essential to use high-quality titles on your web pages.
In short, if you create a brief title with just the right keywords that match User Intent, you are good to go!
3. Image Optimisation
Crisp, Clear & Compelling Images are a great way to attract & engage visitors to your Website. But remember, just uploading images randomly might backfire!
You’ll have to optimise your images for better SEO & to get meaningful traffic. You can follow the following steps for better Image Optimisation.
- Select the right Image format
- Compress your Image optimally
- Add Alt Text to your Image
- Lazy-Load your Images
4. Reduce Website’s Load Time
Studies suggest almost 74% of visitors will leave a website if it takes more than 3 seconds to load. This means if your Website is sluggish, you might lose up to 70% of your potential customers.
Remove all the clutter from your Website that is slowing it down. Improving your page speed means lesser people will leave your Website. You can follow the following steps to reduce the Website’s Load Time
- Compress your Images
- Reduce the number of redirects
- Remove all the unnecessary plugins
- Turn Browser caching ON.
5. Write Crisp Meta Description
The meta description is a summary of your webpage that informs users about the Content on the Page. They are more like a sales pitch!
According to Google, Meta Descriptions do no impact your SEO directly. But, they can surely boost your CTR (Click-through-Ratio).
If you have a convincing Meta description, it will compel the user to visit your webpage.
Look, these are not some hidden secrets or strategies. These are some basic tips that can boost your website’s ranking. But again, these tips won’t suffice if you want long term results for your website.
For that, you need to get in touch with an established SEO agency in Sydney like Web99. Till today we deploy efficient & tailored SEO strategies that have delivered proven results to our hundreds of Clients.
Would you like to see the same results?