1. Keep User Intent in Mind

Understanding the User Intent is vital if you want your Website to rank on the top. Throughout the years, Google has evolved drastically. It constantly upgrades its Search Algorithms to deliver

More relevant & useful information to the user.

Result? The Website that offers specific information to its users rank higher.

Let’s take an example.

Type “How to pick the best stock?” in Google & hit enter.

You’ll observe that the top search results are specific strategies instead of paid ads by some stockbrokers.

Why? Because Google understands your Intent. It will offer you the Content that is relevant to your Intent.

The same goes with your Website. If you have crafted Content that matches your User Intent, you’ll rank higher.

2. Create Powerful Title tags

Titles or Headlines have always been the most critical part of any written Copy, even in Print Media. So it goes without saying they are critical in the Digital World too.

Google’s view on Title tags:

Titles are critical to giving users a quick insight into the Content of a result and why it’s relevant to their query. It’s often the primary piece of information used to decide which result to click on, so it’s essential to use high-quality titles on your web pages.

In short, if you create a brief title with just the right keywords that match User Intent, you are good to go!

3. Image Optimisation

Crisp, Clear & Compelling Images are a great way to attract & engage visitors to your Website. But remember, just uploading images randomly might backfire!

You’ll have to optimise your images for better SEO & to get meaningful traffic. You can follow the following steps for better Image Optimisation.

• Select the right Image format
• Compress your Image optimally
• Add Alt Text to your Image
• Lazy-Load your Images

4. Reduce Website’s Load Time

Studies suggest almost 74% of visitors will leave a website if it takes more than 3 seconds to load. This means if your Website is sluggish, you might lose up to 70% of your potential customers.

Remove all the clutter from your Website that is slowing it down. Improving your page speed means lesser people will leave your Website. You can follow the following steps to reduce the Website’s Load Time

• Compress your Images
• Reduce the number of redirects
• Remove all the unnecessary plugins
• Turn Browser caching ON.

5. Write Crisp Meta Description

The meta description is a summary of your webpage that informs users about the Content on the Page. They are more like a sales pitch!

According to Google, Meta Descriptions do no impact your SEO directly. But, they can surely boost your CTR (Click-through-Ratio).

If you have a convincing Meta description, it will compel the user to visit your webpage.