Everything to know about Website Standards

Everything to know about the Website Standards in 2018

A website is the digital face of a brand or business. In today’s online marketplace, a website is not there just to prove your online presence, but its role has elevated to a more interactive and functionally optimized platform to captivate target audience. In order to improve quality of websites, various website design and development standards have been introduced to enable businesses to benchmark their website against them. It allows the websites to perform well in the search results as well as gain maximum exposure to customer traffic.
Hence, with latest changes in Google’s standards to check website quality, it is essential that you should be aware of the current website design and development standards in 2018.
1. Dynamic Design
Developers need to stop relying on static and one-dimensional approach. They need to make websites that are not looking like a PowerPoint presentation with just flattery look but should be fully functional to meet the technical standards. A static website with a bulk of content would neither generate user experience nor would perform the digital marketing functions.
The latest trend is having a multi-dimensional website that is enriched with quality content, exquisite user experience and fulfills all the current digital marketing requirements.
2. Progressive Web App
The Progressive Web App is the hybrid of web and app features produced by web designers which are going to be popular in 2018. The features include push notifications, splash screens, and animated pages. However, it would require the designers to convince the clients about the benefits of having this feature that would elevate the UX.
3. Analytics Tracking
Analytics is the key to analyze the website’s performance. Your website is of no use if you do not know about its performance against your competitors. Hence, your web design should be equipped with functionalities that enable tracking such as traffic, viruses, goals, and conversions.
4. Responsive Design
With rising number of smart devices, it is essential for a website to be responsive to every smart device not just mobile. A user who accesses a website from different devices such as a tablet, laptop, PC or mobile should have same enriched user experience across all devices. Responsive design is gradually becoming a standard practice thus your business should realize its importance.
5. Value Proposition
Most business websites do not have a clear value proposition for visitors. In 2018, as the competition intensifies, the web design should have a precise value proposition displayed on the home page to grab the user’s attention.
6. Fast Uploading
Website uploading time is crucial when users are using various devices to browse your website. Your website design should be efficient to upload faster on any device used. Check your website’s speed by speed testing after your website is designed so that you can make any necessary changes to reduce the uploading time.
2018 has already kick-started with new challenges for businesses to build their reputation online. In order to keep up with the latest trends in website designing and development, businesses need to rely on web developers to come up with innovative websites that fulfill the requirements of current website standards. Otherwise, following the old contemporary trends would cost their online presence in the long run.