How Google Ads look like?

There are three main types of Google Ads,

Text Ad

A Text Ad is a form of marketing communication which is made of written copy composed by the advertisers. It includes a headline, a visible URL, a description and the possibility of ad extensions. The Characters limits and Format are dependant on the PPC platform.

Display Ad

A Display Ad is also known as Banner Ad. It is also a form of online paid advertising where it is typically delivered in a format of an image or motion graphic. They are completely different from Text Ad’s as they aren’t found in search results. They are spotted on websites and can feature interactive displays.

Shopping Ad

Google Shopping Ad is also known as Product Listing Ad’s (PLAs). It contains an image of the product along with the products price, and some basic specifications like size, colour, dimensions, etc. Over the last several years, It has evolved into a profitable marketing channel for many businesses.

Potential Benefits of Google Ads Marketing?
There are four distinct benefits to PPC marketing:

  • Speed: – Advertisers can quickly drive a significant amount of traffic to their website. If managed effectively, PPC marketing is one of the fastest digital marketing strategies to drive traffic and conversion growth.
  • Precision:- Creating a highly-targeted audience to show your ads to is straightforward-especially on Search and Shopping Networks.
  • Agility:- Performance data is available almost immediately, which makes it easier to quickly make adjustments to improve your chances for a successful campaign.
  • Measurement:- With active conversion tracking, advertisers can see the ROI of their ads.

Potential Pitfalls of Google Ads Marketing?
While there are distinct advantages to PPC, the advertising model does come with potential pitfalls advertisers should be aware of.

  • Cost:- Depending on your competition and the industry you work in, PPC marketing can be costly. Some ad placements can cost over $100 per click! (Don’t worry, this isn’t common, but it does show the variability of the PPC market due to its auction model.)
  • Waste:- Due to the technical nature of most PPC platforms, wasted ad spend is common without knowledge of the platform.
  • Volume:- PPC marketing, especially on the Search Network, often depends on search volume. If users aren’t searching for the product or service you offer, Search, and Shopping ads won’t generate much traffic.