Google Core Algorithm update May 2020
Things you should know about Google Core Algorithm update May 2020.
Recently, Google rolled out its second core update in 2020. As with previous updates, Google already clarified that it will take time for the dust to settle down. Meanwhile, websites are witnessing massive fluctuations in organic ranking and keyword listing. Google core updates are already notorious for creating a chaotic environment in the initial stages.
The current situation is precarious. Global search trends are changing drastically due to rapidly spreading COVID-19. With more and more people staying door, patterns of search queries are changing, resulting in drastic variation in the ranking of websites from different industries. The May Core update of Google has made things worse for some businesses. Numerous websites are witnessing an unprecedented drop in their ranking.
What to do if your website has taken a hit?
As with all roll-outs, it will take a few weeks for the situation to ease out. Google, there may be no quick fixes if your organic ranking is negatively affected. To understand this, let us first understand what Google’s Core-updates are.
Since its inception, Google has tried to offer the most relevant and useful information to its users. When a user enters some search query, Google shuffles through its database and presents the most relevant and valuable information. Initially, Google’s search query was based specifically on “Keywords”. Certain SEOs took advantage of this mechanism by stuffing content with competitive keywords. This resulted in useless and low-value websites appearing on the top results. Websites using black-hat practices and shady activities started ranking higher than websites with original and useful content.
To counter this problem, in 2011, Google rolled out its first Panda algorithm update. The sole purpose of this update was to prevent low-quality and shady websites from ranking higher. This was done by penalizing websites with duplicate and poor quality content. Since then, Google search Algorithm has evolved rapidly to identify and penalize websites with low-quality or poor content.
The current update is similar in nature. Once the roll-out is complete and the dust settles down, you will be able to understand the situation in a better way.
Meanwhile, Google has reiterated that “There may be nothing to fix!” According to Google, there may be nothing wrong with the websites that are seeing drops in their ranking. It’s just that Google has refined its search mechanism to help users get more relevant information.
Let’s say, amid COVID-19, Google is trying it’s best to offer the most reliable and relevant information. It’s observed that medical and health-related websites with higher authority are the only ones that are ranking on top. This suggests that Google is paying more attention to the user’s needs instead of what a website has to offer.
So what should you do?
Right now, nobody knows what exactly is making ranking and keyword listing go crazy. Is it COVID-19, is it Google latest Core update, or is it something else?
So the best thing you can do right now is keeping up the excellent work related to proven SEO best practices and wait for more information to act upon.
Does Google’s Core update hit you? Get in touch for a consultation.