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March 15, 2024 | Digital Marketing
Google Core Update March 2023
The March 2023 Google Core Update: All We Need to Know and How to Avoid Negative Impact
The world of Google algorithms and SEO is constantly evolving, and the latest Google core update may significantly change how websites are ranked on search engines. In this article, we’ll highlight some of the critical points of the Google Core update in March 2023 and discuss how they will affect website rankings and Web99 pro tips to avoid impact on your website.
What is Google Core update?
A Google core update means significant changes to Google’s search algorithm, affecting how websites are ranked in search engine results pages (SERPs). These updates are designed to improve the relevance and accuracy of search results, ultimately helping users find the most relevant and valuable content.
A Google core update can have varying impacts on websites depending on several factors, such as content quality, authority in the niche, and user experience. Some websites may experience significant boosts in traffic and rankings, while others may face a decline. It’s important to note that the update’s effects are not immediate and may take days or weeks to take effect fully. Website owners should closely monitor traffic and ranking changes and give the update time to take effect.
How do core updates work?
Google core updates are a significant change to Google’s search algorithm that aims to improve the relevance and accuracy of search results. Unlike manual or algorithmic actions that target specific pages or sites for violating spam policies, core updates focus on improving how the search engine assesses content overall.
To understand how a core update works, think of it like a movie list. If you made a list of the top 100 movies in 2021 and then refreshed it in 2024, it’s natural that the list would change. New movies that weren’t available in 2021 would be considered, and some films that were previously ranked high might move down if there are more deserving movies.
Similarly, a core update may cause some previously under-rewarded pages to do better in search results. This ranking change doesn’t mean the pages that moved down are flawed; more deserving pages are coming before them.
What do we know about March 2023 core update?
Google’s March 2023 Broad Core Update aims to reward high-quality or high-value web pages across all content types and regions/languages. The update does not target specific pages or sites, according to Google.
Web99 Pro SEO tips
SEO agencies and website owners should watch their pages to determine the long-term impact of this update, as some changes may be temporary and roll back once the update is fully implemented. However, if a website experiences permanent change, it may need action. To prepare, SEO agencies and website owners can follow a five-step action plan.
Time
is critical
SEO agencies & website owners must first know that the update’s effects are not immediately noticeable. It can take days or weeks for Google’s crawlers to index and reassess the web. Therefore, it is crucial to give the update enough time to take full effect and monitor the website’s traffic and ranking changes closely.
Watch
Your Metrics
Website owners should closely monitor their organic search traffic and keyword rankings after the update. These metrics will help gauge the update’s impact and identify potential areas for improvement. By closely monitoring the numbers, website owners can make informed decisions on adjusting their SEO strategy.
Performing a Website or written copy Audit
If you notice a drop in rankings after a core update, it may be helpful Identify the pages that were most affected and examine the types of searches they were ranking for. Compare your content against that of your competitors. For example, if a competitor’s content ranks higher than yours for a particular search, their content may provide more valuable, firsthand information on the topic.
Quality
Over Quantity
Google places a significant emphasis on the quality of the content. Websites that provide high-quality content that is informative, relevant, and trustworthy will be prioritised in search results. Therefore, website owners must consistently create valuable content tailored to their target audience’s needs.
Don’t Overlook the Details
Website owners must ensure their site’s technical aspects function correctly. This includes factors such as site speed, mobile-friendliness, and proper indexing. Website owners should prioritise technical optimisation to improve their website’s rankings. Website owners may consider moving to a fully customised website with additional security measures and continuous maintenance. Additionally, Check your site’s loading speed, fix broken links and crawl errors, ensure mobile-friendliness, and add structured data to improve the user experience.
A Focus
on E-E-A-T
Experience, Expertise, Authority, and Trustworthiness (E-A-T) have been essential factors in Google search engine ranking for a while. Websites with high-quality content, credible sources, and positive reputations will be prioritised in search results. Therefore, website owners should build their E-A-T to improve their rankings.
Create User-Centric content
Utilise Google resources for the creation of User-Centric content. Evaluate your content to ensure it is reliable and helpful. People-first content should be your focus, not content created to manipulate search engine rankings. Your content should provide original information, insightful analysis, and value. Your content should also demonstrate expertise and have no factual errors. Avoid creating content to gain search engine rankings solely.
In conclusion, Google’s March 2023 core algorithm update highlights the need for website owners and SEO professionals to closely monitor metrics, create valuable content, and prioritise technical optimisation. Website owners can ensure that their website remains visible, relevant, and competitive in the ever-evolving world of SEO.
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About Author
Abdullah Khan
Programmer, Developer
Programmer, Developer
