Driving Patient Engagement: How to Optimize Your Dental Website for User Experience
November 10, 2023 | Dental Website Design
How Dental Websites Can Deal with Google’s November Core Update?
On November 2, 2023, Google completed the roll-out of its November Core Update
As usual, this core update will have a massive impact on the websites’ rankings and search results. But honestly, it’s nothing new. Every time Google rolls out an update like this one, the site ranking and search results experience such shakeups.
But how exactly does this core update impact your website? How can you mitigate these issues? Well, that’s exactly what we will break down in this piece.
But first, let’s understand why Google’s Core updates are so crucial for websites, especially if you are a dentist.
Significance of Google Core Update:
The Google core algorithm is not a single, cohesive system. It’s a fusion of multiple cores that serve various segments like service websites, SMBs and e-commerce stores. For each niche, there is a dedicated core that manages a particular collection of web pages and search requests.
The sub-scores rank websites within those categories, while the central core determines and focuses on which larger category this website belongs. This segmentation ensures that Google can serve user search intent better and optimize its ranking algorithms.
Now, let’s come to the core updates. Google releases core updates to improve the quality and relevance of its search results. What exactly are these updates to? Well, they improvised the algorithm that determines the ranking of each webpage. So overall, Google tries to get better results for its users. But this impacts thousands of websites in a blink. Let’s say the website was ranking at the top for the keyword “Best dentist in Sydney”. But after an update, that site might not even find a place in the top 10 results! This is absolutely normal after every core update.
Now, does the Google Update Core matter?
Well, of course, it matters! Why? The reasons are:
- Google algorithm updates are critical for all organizations, brands and businesses. Because this update can impact your site ranking and search results.
- A Google Core Update is like an overhaul of Google’s search algorithm. It focuses on improving its user experience. So, obviously, it’s pretty important for the website owners, too.
- You cannot go against Google’s algorithm. You have to optimize your content and SEO strategies to keep them aligned with Google’s latest updates.
Now the question is, what steps can you take to better align yourself with the November Core Update? Well, our SEO experts have some really helpful tips for you.
What should we do after the November Core Update?
The November 2023 Core Update is quite a shocker, to be honest! Google has shifted its entire focus to high-quality content.
So here are some primary steps you need to take right away:
- Make sure your website has E-E-A-T (Expertise, Authoritativeness, Trustworthiness). As a dentist, you deal with an individual’s health. So, in this case, E-E-A-T becomes extremely important.
- Make sure you do not delete any content that’s bringing considerable traffic to your website organically. If you have done that, it can drop your ranking at Google.
- Check whether the content used to get traffic is still indexed.
- Make sure you have made the necessary changes to your website structure and semantic HTML.
- Do away with irrelevant content. Keep only quality and helpful information on the websites
- 6. Make sure you are using the relevant keywords in your URL. This can be a great way to ensure a higher ranking.
- Quality of Backlinks is an essential factor in SEO. So, focus on high-quality and natural backlinks to avoid penalties.
Remember, these suggestions are just like the tip of an iceberg. The exact solution to tackle the website ranking post-Google’s core update is a big task. So, the million-dollar question: What can you do to weather this Google storm? The best way option is to consult an SEO specialist. Look, there are reasons they are called “Specialists!” They know how to deal with these updates, what to tweak and when to tweak. So that’s obviously the best course of action.
At Web, we helped 87 clients with their website’s ranking post this November 2023 core update. Here’s how we roll:
- We conduct a thorough website audit regularly.
- We optimize their website for user experience and mobile-friendliness.
- We create valuable, informative, and authentic content that focuses on E-E-A-T.
- We polish up their backlink profile.
We help them dominate local search with an updated Google My Business profile.
How Can We Help Your Dental Website Beat the Heat of Core Updates?
Web has a team of seasoned professionals who specialize in dealing with Google’s core updates. When you join forces with us, we ensure
#1 Speedy Solutions: Google and your visitors love speed. We can help optimize your dental website for lightning-fast loading times. This will ensure your dental site doesn’t lose patients due to sluggish performance.
#2 Content Care: We will craft content that aligns with Google’s E-A-T principles (Expertise, Authoritativeness, Trustworthiness). This will help maintain or improve your search rankings.
#3 Content Recovery: If any valuable content got mistakenly deleted during the update, Web99 can assist in recovering and restoring it. This ensures you don’t lose the organic search traffic you’ve worked hard to build.
#4 Structure Support: Significant changes to website structure can be tricky, but we can help you tackle these changes smoothly. We ensure your site’s architecture aligns with SEO best practices.
#5 Content Pruning Magic: We know the art of content pruning well. If pages on your site no longer serve a purpose or drag your SEO down, we will eliminate them.
#6 Constant Monitoring: We offer continuous monitoring services. This means we can monitor your website round the clock to identify any issue in jiffy!
#& Dominate Keywords: Web99 helps you analyze and adjust your keyword strategy. Our experts will guide you in choosing the right keywords to keep your dental content relevant.
Wrapping Up
Local SEO, Site Audit, Technical SEO, best practices, and proper SEO are essential as this fundamental upgrade affects SEO results. Your dental website needs to be constantly monitored by SEO specialists, as these upgrades might involve a site’s traffic and search engine ranking.
So, if you are feeling the impact of the Google Core Update of November, don’t worry. Just give us a call, and our experts will guide you through. Don’t let your rankings linger—act now.
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About Author
Prem Rathod
Director & co-founder
Prem Rathod is a highly skilled professional and co-founder of Web99, a digital marketing and web development agency based in Australia. With expertise in SEO, he is committed to providing innovative solutions to help businesses improve their online presence and visibility. With over a decade of experience in the industry, Prem is passionate about leveraging technology to automate processes and drive innovation in the healthcare sector. His proficiency in SEO, automation, and health tech has helped Web99 stay at the forefront of the industry. His skills in web development, UI/UX design, and project management have also been instrumental in the growth and success of the company.
