In-house Marketing vs Agency Marketing
What’s the right choice for you?
Hey there, this is Prem from Web99, a Sydney-based IT company that deals with Web designing/development, Digital Marketing, Networking & all sorts of IT solutions.
I have been in the IT industry for the past 15 years. During my journey, I’ve met hundreds of Business owners who feel confused about one critical Business decision. Should they hire an in-house marketing specialist or collaborate with a Marketing Agency?
This is a legit question, no matter whether you are a small startup with a handful of people or a rapidly growing Business. Both the options have their benefits & drawbacks. So what should you do?
Let’s find out!
Hiring an in-house Marketer
When you hire an in-house marketer, you have complete control over their actions. You can rest assured that they will focus solely on your Business & nothing else. Moreover, these marketers will do precisely as you say.
But let me ask you a question. Do you need someone who blindly follows your directions? Is it enough for growing your Business?
I don’t think so. Digital Marketing is a skill that demands a lot of creativity & applying one’s mind. If you have to offer all the directions, what’s the point of hiring someone?
Additionally, hiring an in-house marketer comes with a lot of liabilities. E.g., you’ll have to offer them annual leaves, sick leaves, Maternal/Paternal leaves, worker compensation & much more. Imagine the financial burden it will place on your firm.
On top of it, if you don’t like your in-house marketer’s performance, you cannot get rid of them quickly as per law.
As there is no one to challenge their authority, you cannot expect much improvement. And even after burning so much cash, there is no assurance of quality work.
So, although hiring an in-house marketer sounds excellent, it’s might not be a suitable option for all.
Advantages
Complete control over your marketing strategies
Marketing will go as per your ideas & thoughts
Limitations
It can prove expensive as you’ll have to pay salaries, bonuses, benefits & time off.
Lack of necessary skill-set
Limited growth opportunities with a single marketer
Lack of creativity & out-of-the-box thinking
Risk of stalling in case your in-house marketer leaves
Hiring a Digital Marketing Agency
Agencies have dedicated teams from designing, branding, market research, analysis & execution. Such marketing agencies specialise in all the Digital Marketing best-practises. They have years of combined experience in handling all sorts of Businesses.
Agencies are designed to deliver outstanding responses, manage massive tasks & deliver quick results. They know exactly what works for a particular industry & what doesn’t. While working on any project, agencies are far more efficient than in-house marketers. They have a dedicated infra-structure & custom workflow that allows them to wrap up tasks a lot quicker & better.
Agencies have a large talent pool at their disposal that specialises in different areas. So when you hire an agency, you get access to such a versatile & talented workforce. They will deliver fresh ideas, innovative approaches & out-of-the-box marketing tactics. This workforce will help you explode your Business growth as you have never imagined.
Advantages
Highly Cost-efficient
Dedicated teams to manage your multi-channel marketing
Unlimited Growth opportunity
Experienced & innovative team that will bring refreshing ideas
Expertise over all the Social Media platforms that will yield better results
No matter what, your marketing will never stop.
Limitations
You’ll have to listen to the agency’s ideas sometime.
Conclusive thoughts
Ultimately, the decision to hire an agency or in-house marketing team rests solely on you. If I say hiring an Agency is a better option, I bet some of you would feel I am biased.
But after going through all the information I mentioned above, I am sure you’ll agree that hiring an agency is way better than hiring an in-house marketer. It gives you more flexibility, cost-efficiency & better results.
In case you have a budget to hire a marketing person with additional money to spend on SEO and Social Media Marketing, you should hire both.
If you want to get the maximum outcome for your money with consistency and growth in marketing, you should hire an external marketing agency.
I hope this guide will help you make the right decision in your quest. If you are still having trouble making the right decision, feel free to reach out. Our team will surely help you out.
