Is Google Keyword planner enough for your business?

Google updated its user policies in 2016 in the guise of “delivering better user experience.” This update transformed the way Google collected and utilised personal data.

As per the official reports from Google, this was done to simplify the data management. But the leading Australian watchdog, Australian Competition and Consumer Commission(ACCC) think otherwise.

Google started combining the information from a Google account with the user’s data collected from the websites that run Google advertising using cookies.

According to ACCC, Google made this radical change to propel the financial growth of their paid advertising business. ACCC further alleges the tech giant is using the deceptively collected personal data without the “explicit informed consent” from the user.

The chairman Mr Sims believes that millions of people fell prey to these new shady policies of Google. According to him, a lot of users would have denied access to their information if they knew Google would use them for its paid ads.

Rod said “We believe that people were misled into agreeing to this, that had they known that their Google services would stay the same but agreeing to this method meant they were tracked across the internet, many would not have agreed to it,”

The watchdog has initiated Federal Court proceedings against Google in this matter. ACCC is seeking a declaration from Google on this issue and millions of dollars as a fine.

On the contrary, Google has defended its stand on the matter. Google’s spokesperson said they had updated their ad system in June 2016 to match the way users utilise Google’s services. According to Google, this has been done to deliver a better user experience.
But, it looks like Mr Sims is not convinced at all and he is all set to move ahead with the inquiry.

How these new revelations affect your business?

If you are using the Google keyword planner for your business, this incident is an eye-opener!

There are a large number of businesses that use Google Keyword Planner to find keywords for their SEO. But as Mr Sims suggests, if Google is solely focused on generating more revenue for itself, how can businesses depend on it for fair and better services?

Every service that Google provides and every private information that it collects is solely for expanding its own business through paid advertisements.

So what is the solution? How can you do improve your SEO campaign?

Choosing an SEO agency that understands your business thoroughly is one way to start. Hire an agency with excellent experience in the field. Ensure this agency takes a holistic approach and follows SEO best-practices for better results.

Stay away from agencies promising top ranks in 30 days, as that is not possible in a genuine way. Avoid black-hat agencies involved in illicit practices as such practices can attract penalties and legal actions against your agencies.

Remember, the key is to be visible where your customers
are looking for you, and not ranking on the top!

Are you planning to grow your business Digitally?
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