Top 5 Social Media Myths in 2021

Just like any marketing strategy, Social Media Marketing too is surrounded with a lot of myths.

It’s strange that even after a lot of factual data floating around, Businesses still believe in these myths

So we have decided to bust these myths, once & for all!

5 Social Media Marketing Myths

My customers do not use Social Media

In 2021, 20.5 million Australians are on Social Media. That’s almost 80% of the total Australian Population!
Either people are using social platforms like Facebook & Instagram to connect with family & friends.
Or professionals are using platforms like Linkedin to grow their Business.
In short, almost every Australian is on some Social Media platform.
So there will be at least one platform where you can easily find your customers.

Social Media Marketing can’t generate sales

When you post on Social Media, you increase your Brand’s exposure. More people come to know about your Brand.
As per a report, 54% of people with the internet use Social Media to search for a product or Business.
So when you are on Social Media, posting regularly effectively, you can generate a lot of sales.

Only young people use Social Media

Another myth that I wanted to bust a long time back! In Australia, 61% of people above 55 years use Social Media!
So if you are thinking only young people are using Social Media, think again!
Even if your target audience is above 45 or 50, Social Media is a great platform to market your product or service.

Paid Promotion is Social Media Marketing

No, it’s not! You cannot just keep burning your money on paid ads without optimising them.
You won’t get good results. You’ll end up spending more on ads than the revenue you will generate.
Social Media Marketing is much more than paid ads. You need to optimise your ad according to your target audience. For this, you’ll need some assistance from a Social Media Marketing agency.

My receptionist can manage my Social Media Marketing

We agree that your receptionist or your family member may have some knowledge about Social Media.
But that’s not enough. To run a successful Social Media Campaign, you need years of expertise, knowledge of multiple technical aspects, understanding the customer’s psyche & a lot of time.
So if your receptionist or a family member manages your Social Media, sooner or later, it will turn into a disaster.
So it’s better to connect with a Professional Social Media Marketing agency for the job.