Unlocking the Secrets of SEO

A Detailed Overview of What SEO Services Are and What You Can Expect from Web99’s Comprehensive SEO Services

In today’s digital age, businesses must establish a solid online presence to stay competitive. Search engine optimisation (SEO) is essential to achieving this goal. SEO services are designed to improve a website’s visibility and position on search engine result pages (SERPs). This article will explore what SEO services are and what web99 can offer to businesses in SEO services.

What is SEO?

At web99, we define SEO as a set of activities that we conduct to improve the rank of any website on Search engine result pages (SERPs). This is done by performing various activities as recommended by Google Search Central.

At web99, we offer a wide range of SEO services to benefit businesses in improving their online presence and driving more website traffic. Our SEO services include both on-page optimisation and off-page optimisation with SEO-related Social media optimisation.

The First Step of SEO at web99 is Analysis and Recommendation.

Before optimising your website, we perform a detailed analysis of your website, competitors, and industry. This helps us identify the best strategies to improve your search engine rankings. Here are some of the analysis and recommendation services we offer:

1. Keyword Research, Analysis, and Recommendation: We conduct keyword research to recognise the most relevant and profitable keywords for your industry and target audience. We then recommend the best keywords to target in your SEO campaign.
2. Detailed Website Analysis: We perform a detailed analysis of your website to identify any issues hindering your search engine rankings. We then provide recommendations for fixing these issues.
3. Competitor Analysis: We analyse your competitors’ websites to identify their strengths and weaknesses. This activity helps us identify strategies that can give you a competitive advantage.
4. Website URL Structure Analysis for SEO Friendliness: We analyse your website’s URL structure to ensure it is SEO-friendly. We then provide recommendations for optimising your URLs.
5. Backlink Analysis: We analyse your website’s backlink profile to identify any issues hindering your search engine rankings. We then provide recommendations for fixing these issues.
6. Duplicate Content Review & Recommendations: We review your website’s content for duplicate content issues. We then provide recommendations for fixing these issues.

Initial Setup

Once we have completed our analysis and recommendation process, we will set up your website for SEO success. Here are some of the initial setup services we offer:

1. Google and Bing Webmaster: We set up your website with Google and Bing Webmaster tools to monitor your website’s performance and identify any issues.
2. Google Analytics Installation: We install Google Analytics on your website to track your website’s performance and identify opportunities for improvement.
3. Google & Bing Business Places (Listing): We create and optimise your Google and Bing business listings to improve your visibility in local search results.
4. Social Profiles Creation (Facebook, Twitter, Pinterest, Google+): We create and optimise your social media profiles to improve your visibility and engagement on social media.
5. Blog Creation Off-site: We create a blog for your website to provide fresh and relevant content for your target audience.

On-Page Optimisation

On-page optimisation involves optimising the content and structure of a website’s pages to make them more search engine-friendly. Here are some of the on-page optimisation services we offer:

1. Website URL & Responsiveness optimisation: Optimising website URLs to make them more user-friendly and more accessible for search engines to crawl, as well as ensuring the site is mobile-friendly and responsive.
2. Site Errors Recovery: Identifying and fixing technical errors or issues that may impact the site’s performance or user experience.
3. Meta Tags Optimisation: Optimising the meta tags on landing pages to include relevant and targeted keywords and optimising titles and descriptions to improve click-through rates from search engine results pages.
4. XML and HTML Sitemap implementation: Creating and implementing XML and HTML sitemaps to help search engines crawl and index the site more efficiently.
5. Robots.txt file Creation and Robot Tag: Creating a robots.txt file and using robot tags to guide search engine crawlers through the site and prevent them from indexing certain pages or sections.
6. Canonicalisation suggestions/ Canonical Tag: Ensuring search engines understand which pages are the preliminary versions of the content by implementing canonical tags and making suggestions for canonicalisation when necessary.
7. Rich Snippets implementation: Implementing rich snippets or schema markup to support search engines better recognising the content on the site and displaying more valuable and relevant information in search results.
8. Website Speed Optimisation Recommendations: Making recommendations for improving site speed and performance can impact user experience and search engine rankings.
9. H1 H6 and OG Tag Implementation & Optimisation: Ensuring that the site’s H1 to H6 heading tags are optimised for relevant and targeted keywords and optimising open graph tags for social media sharing.
10. Bold Tags, Image Alt Tags, Language Tag & Author Tag Implementation: Optimising bold tags and image alt tags to include relevant keywords and improve accessibility and user experience, as well as implementing language and author tags where appropriate.
11. Anchor tag optimisation: Optimising internal and external anchor tags to help search engines understand the context and relevance of linked pages.
12. The navigation structure of the website: Optimising the site’s navigation structure to make it more user-friendly and accessible for search engines to crawl and index.
13. Internal Linking Structure: Ensuring that internal links are optimised for relevant and targeted keywords and recommending an internal linking structure where necessary.
14. Home Page Content Placement / Revision: Reviewing and optimising the content on the home page to ensure it is relevant and engaging and making recommendations for content placement and revisions where necessary.
15. Content Upload & Optimisation of Landing Pages: Optimising landing page content for relevant and targeted keywords and uploading new or revised content as needed.

Off-Page Optimization

Off-page optimisation refers to activities outside the website to improve its search engine rankings. At Web99, we offer a range of off-page optimisation services that include:

1. Link Building: Link building is getting other websites to link to your website. We create high-quality backlinks to improve the website’s authority and search engine rankings.
2. Social Media Marketing: Social media is a robust platform that can drive significant traffic to your website. We create and manage social media profiles for your business, run paid social media campaigns, and post regular updates to keep your audience engaged.
3. Content Marketing: Content is king when it comes to search engine optimisation. We create high-quality, engaging content for your website and promote it through various channels to attract backlinks and improve search engine rankings.
4. Influencer Marketing: Influencer marketing involves partnering with influential people in your industry to promote your brand. We identify and collaborate with relevant influencers to drive traffic and improve brand awareness.
5. Social Bookmarking: Creating and submitting social bookmarks to increase visibility and drive traffic to the site.
6. Broken links optimisation: Identifying and fixing broken links on the site to improve user experience and search engine performance.
7. Local Business Listing on Google, Bing: Creating and optimising local business listings on Google and Bing to improve local search visibility.
8. Manual Search Engine Submission on Google and Bing: Submitting the site to search engines manually to ensure it is properly indexed.
9. Onsite-Offsite blog and Article submission: Creating and submitting blog posts and articles on and off-site to increase visibility and drive traffic to the site.
10. Press Release Writing & Submission: Writing and submitting press releases to increase visibility and drive traffic to the site.
11. PPT Creation & Sharing: Creating and sharing PowerPoint presentations to increase visibility and drive traffic to the site.
12. Social Reputation Monitoring: Monitoring social media channels and online reputation to ensure the site’s reputation is positive and engaging

Reporting & Consultation:

1. Monthly Keywords ranking report: Provide regular reports on the site’s rankings for targeted keywords and recommend optimisation based on these reports.
2. Google Analytics Report Monthly: Providing regular reports on site performance using Google Analytics and recommending optimisation based on these reports.
3. Content Recommendations: We discuss the latest updates on Google algorithms with our clients to assist them with gathering meaningful content to improve client E-E-A-T compliance.

In conclusion, SEO is an intricate and ever-evolving method that requires expertise and experience. At Web99, we have a team of experienced SEO professionals who use industry best practices to advance your website’s search engine rankings and drive traffic to your website. Contact us today to learn additional about Web99’s SEO services and how web99 can help your business grow online. We are one of the top-notch SEO agencies with over ten years of experience in the Australian market.