Impact of Server Response Times on Search Engine Ranking
August 14, 2023 | Digital Marketing , Maintenance Services
The rapid evolution in technology has kept businesses on their toes as they strive to progress with advanced business practices. A business that does not possess the capability to accept change lags behind against competition. Hence, a website not upgraded according to the market demands and technology requirements can pull off you from the minds of your customers.
A website is the face of the business on the internet and also the most cost-effective way to market your products and services to the target audience. Nowadays, the customer is technology oriented thus it always takes its query online to get the desired products and services. Therefore, if your website is not updated and technically refurbished, it would not make it to the desired list of websites for the target customer.
It is essential that you understand what are the primary reasons that make it important for your business to have a website upgrade time and again?
Changing Customer Demands
The consumer market has been evolving as more and more products and services are coming to the market. The consumer has vast aspects to choose from which has tightened the competition in the market. If your website is not meeting the evolving demands of the customers, then it would be difficult for you to stay in the competition. A website is the reflection of your business thus, an upgraded website according to the needs of your customer would attract them to choose your business.
Tip: Always keep an eye on consumer insights to stay updated about their preferences.
Content is King
Websites are driven by content which attracts both the customers and the search engines. A website with an outdated content would face severe backlash not only from the search engines but also from users. A well-written website copy ensures user engagement, the effectiveness of the website and drives customer traffic. Also, a website with useful information would build the credibility of your business as the user will rely on you for that information. Hence, always keep your website’s content updated as it improves your overall impression.
Tip: Decide a tone to convey your message to the customer. The content should be able to communicate with the customer in a simple manner to resolve their problem.
An upgraded website also gives a professional appeal to the customer. When users visit your website, its updated information and appealing design would instantly attract them. Redesigning your website would not only give you a refreshing look but would also grab the attention of your target audience. Customers love the sites with visual effects, useful and to the point information and thus consider such sites as an expert and reliable.
Tip: Update your website’s design and structure to make it look professional as it reflects your business.
Your website needs to be responsive to the latest mobile devices. A heavy page load or broken website links would annoy your customers and probably send them to your competitor. Hence, your website design should be adaptive to fit any mobile screen and also upload quickly.
Tip: Keep testing your website performance against different models of mobiles to find any discrepancies.
SEO for Website Ranking
If your website is not upgraded according to the search engine requirements, your site ranking would fall dramatically. Google algorithms keep altering often for which you need to upgrade your website to meet the search rules. An SEO friendly website automatically gains higher ranking in the search results and also keeps you ahead of competitors.
Tip: Perform SEO tests on your website whenever your ranking is effective or when you are planning to upgrade your website.
Cybercrime has gained momentum in the past few years. A website with weak security is easy to be hacked. Also, an outdated website or old CMS would pose more security risks to your business. Once a website is hacked, it might get infected with viruses which can get you blocked by search engines. Also, the recovery from a hacked website is sometimes very time consuming and costly as well. Therefore, it is vital to upgrade your website after every few months and keep your website security up-to-date.
Tip: Perform security checks frequently and upgrade your security system after every 3 years.
Changing Digital Marketing Strategy
If your marketing strategy is revived, then you need to align your website content accordingly. For instance, if your earlier strategy was to attract new customers, then you might have different content but now you are offering discounts or offers to retain old customers. Hence, you need to redesign your web copy to maintain harmony with the marketing strategy.
Tip: Coordinate your website content with the social media marketing strategies of your business.
It is important to upgrade the technology on which your website is built. Like employing a valid source code (HTML and CSS), latest programming language, and advanced content management system. All these techniques should be upgraded while you plan to upgrade your website. In order to meet the web standards and comply with changing techniques to build a website, you need to upgrade the system as well on your website.
Tip: Updating your technology would make your website compatible with the new devices.
Social Media Compatibility
Your business might be very active on social media with a great fan following and excessive recognition among the masses but if your website is outdated, it can earn you a bad reputation. It is equally essential to keep your site updated along with your social media.
Tip: Integrate your social media activities with your website to generate leads, improve SEO performance and gain opportunities to enhance your business.
Businesses need to understand that a website is their digital footprint that must be firm. Any changes in the digital world would affect the website performance as well which might impact your business. Hence, in order to keep pace with the changing technological trends, you must upgrade your website time and again to get sustainability in the digital market.
Director & co-founder
Prem Rathod is a highly skilled professional and co-founder of Web99, a digital marketing and web development agency based in Australia. With expertise in SEO, he is committed to providing innovative solutions to help businesses improve their online presence and visibility. With over a decade of experience in the industry, Prem is passionate about leveraging technology to automate processes and drive innovation in the healthcare sector. His proficiency in SEO, automation, and health tech has helped Web99 stay at the forefront of the industry. His skills in web development, UI/UX design, and project management have also been instrumental in the growth and success of the company.