What Is E-E-A-T and Why It’s Important in 2026
In 2026, Google cares more than ever about content that is real, helpful and trustworthy. Artificial intelligence (AI) can now create huge amounts of content very quickly. But just because something is written fast doesn’t mean it is correct or safe. That’s where E-E-A-T becomes important. E-E-A-T stands for Experience, Expertise, Authoritativeness and Trustworthiness. These
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