Google’s AI Overview: How It Impacts SEO and Businesses

Google’s AI Overview is a new search feature that uses artificial intelligence to deliver quick answers at the top of search results. Instead of just showing a list of website links, Google now gives a short summary with key information from different trusted websites. This helps users find answers faster, especially for tricky or detailed questions. For example, Google may show budget wedding tips without users clicking on any site.

While that’s great for users, it’s not always great for businesses. In many cases, sites featured in AI Overviews may see a noticeable drop in clicks, as users often find the answers they need directly on the search page. That’s because people get the answers they need without clicking on any website. This can hurt Aussie businesses that rely on Google for customers and sales. If your content isn’t visible in the AI Overview—or doesn’t stand out enough to be clicked—you could start losing valuable web traffic.

Google’s AI Overview gives users fast answers by showing summaries at the top of search results, which means they may no longer need to click on websites. While this helps users, it can hurt businesses. Some websites have lost 20% to 40% of traffic due to AI summaries. Aussie businesses like dentists or tradies may get fewer clicks and sales. If your site isn’t in the AI Overview, people might not see it.

For Australian businesses, Google’s AI Overview could mean a drop in website visits, even if you rank well in search. Whether you’re a dentist in Sydney, a plumber in Perth, or an online shop in Brisbane, fewer clicks can mean fewer calls, leads, and sales. Many small businesses rely on Google search to grow. But if people find answers in Google’s AI summary, they might not visit your site. That’s why you need clear, helpful content that answers questions better than AI.

At Web99, we closely monitor Google’s evolving algorithms. Our proactive adaptation strategies ensure client websites stay optimised, authoritative, and visible. Here’s how we’re adapting:

1. Deep, Authoritative Content Creation

   Our strategy prioritises creating comprehensive, well-researched, authoritative content. Every piece undergoes strict EEAT evaluation, establishing clear authority and trustworthiness. This positions our clients as reliable, go-to sources for Google’s AI-generated content.

2. Contextual and Semantic SEO

   Web99 focuses on intent-based, semantic keywords rather than traditional keyword-stuffing methods. By enhancing relevance and context, our clients consistently appear in AI-driven search results.

3. Structured Data and Schema Optimisation

   Structured data remains essential. We meticulously optimise schema markup to clearly communicate content context to Google’s AI, enhancing the likelihood of inclusion in detailed AI responses.

4. Conversational Content Strategy

   Our content teams adopt a conversational tone that aligns with natural user queries. FAQ sections, comprehensive Q&A formats, and direct, concise answers ensure our content resonates with Google’s AI-driven search outcomes.

5. Continuous Monitoring and Adaptation

   Algorithm updates are constant. At Web99, we continuously monitor and quickly adapt strategies. Our robust analytics and real-time adjustments keep our clients ahead of search engine shifts.

Would you like to your website to stay ahead, even when the entire Google search dynamics are changing? Web99 can help you update your SEO, create better content, and keep your business visible in Google’s new search results.