Leveraging User-Generated Content: Social Proof Strategies for Australian Brands

You might wonder why this UGC stuff works so darn well Down Under. Here’s the scoop: Aussies have an allergy to BS. They want the real deal – no fluff, no frills. When they see someone like them raving about a product, it’s like getting a recommendation from a cobber over a cold one. It’s trustworthy, it’s genuine, and it’s as Aussie as a snag sizzle.

1. Customer Reviews: Think of these as online high-fives. You’re thinking of buying some snazzy shoes, and you see many people saying, “These are the comfiest shoes ever!” It’s like having your friends vouch for a good time at a party – you trust them.A bunch of Aussies, 87% to be exact, read reviews before they shop, according to some clever folks at Bright Local. So, brands, if you’ve got great reviews, show them off like a medal.
2. User-Generated Posts:User-generated posts are any social media posts that mention or tag your brand, such as photos, videos, stories, or tweets. User-generated posts can help you increase your brand awareness, engagement, and reach and showcase your brand personality and community. You can encourage your customers to create and share user-generated posts by creating a branded hashtag, running a contest or giveaway, or offering incentives or rewards.This is like a fantastic scrapbook made by Aussies for Aussies. Brands are asking everyday folks to share their adventures with their products. Imagine someone showing off their new surfboard or a cool kitchen gadget they love – it’s like getting recommendations from pals.
   Brands like Aesop and Lorna Jane do this well. It’s like you’re seeing your mates having a blast.
3. Influencer Friends: Influencers are like those cool cousins who always know the best stuff. Brands team up with them to show their products naturally. You know that feeling when a friend tells you, “This cafe has the best coffee”? That’s influencer magic!

Imagine an influencer you like showing off a brand they love. It’s like getting advice from someone in the know.

You can partner with influencers by sending them free products to review, sponsoring their posts or stories, or co-creating content with them. For example, Bondi Sands, an Australian self-tanning brand, has partnered with various influencers in the beauty and lifestyle niche, such as Kylie Jenner, Tammy Hembrow, and Sarah’s Day. It also features influencer posts on its Instagram account, product information and discounts.

To summarise, Aussie brands are onto a winner with user-generated content. Reviews, user posts, and influencer pals make customers feel like they’re getting advice from friends. It’s not just about selling – it’s like sharing a secret with your best mate.

So, Aussie brands, go for it! Embrace UGC, shout about those happy customers, and collaborate with local influencers. Like a true-blue mate, your brand will become a buddy that people trust. Cheers to building trust, one UGC story at a time! 🇦🇺