Instagram Shopping in Australia: Monetizing Social Media Presence for E-Commerce Brands
January 10, 2024 | E-commerce
Social Commerce on the Rise: Strategies for Australian Businesses to Boost Sales
The Explosive Fusion of Social Commerce
“Likes” and “Buys” converge as social commerce takes centre stage, backed by striking statistics. Did you know that 54% of Aussies discover new products on social platforms? Harnessing this fusion requires a paradigm shift. It’s not just about promoting products; it’s about crafting captivating narratives that resonate with your audience’s aspirations.
Social commerce is using social media platforms to facilitate online shopping and transactions. It allows customers to discover, browse, and buy products directly from social media sites like Facebook, Instagram, TikTok, and Pinterest.
Social commerce is a growing trend in the global e-commerce market, especially in the Asia-Pacific region.ย According to a Statista report, the Asia-Pacific region’s social commerce market size was estimated at 89.4 billion U.S. dollars in 2020 and is expected to reach 363.6 billion U.S. dollars by 2025.ย China is the leading country in social commerce, with an estimated 351.6 million social buyers in 2020. However, other countries in the region, such as India, Indonesia, Thailand, and Australia, also show strong potential for social commerce growth.
The benefits of social commerce for Australian businesses are manifold. Social commerce can help businesses to
- Increase brand awareness and reach new customers by leveraging the popularity and influence of social media platforms and influencers.
- Enhance customer engagement and loyalty by creating interactive and personalised shopping experiences that cater to customersโ preferences and needs.
- Reduce marketing costs and increase conversion rates by enabling customers to complete their purchase journey within the same platform without leaving the social media site or app.
- Gain valuable insights and customer feedback by analysing their behaviour, preferences, and opinions on social media.
However, social commerce also poses some challenges and risks for Australian businesses, such as:
- Choosing the right social media platform and strategy that aligns with their target audience, product category, and business goals.
- Integrating their e-commerce site with their social media accounts and ensuring data security, privacy, and compliance with relevant laws and regulations.
- Managing multiple channels and platforms and ensuring consistent and seamless customer service across all touchpoints.
- Dealing with negative feedback, complaints, or disputes that may arise from customers or competitors on social media.
Best practices of building scalable microservices architecture for Australian developers, such as:
- Conduct market research and customer segmentation to understand their target audienceโs behaviour, preferences, needs, and pain points on social media.
- Choosing the most suitable social media platform(s) for their product category, brand identity, and marketing objectives. For example, Instagram and Pinterest are ideal for visual products such as fashion, beauty, or home decor. At the same time, Facebook and YouTube are more suitable for informational or educational products such as books or courses.
- Creating engaging and relevant content that showcases their productsโ features, benefits, and value proposition. This can include product photos, videos, reviews, testimonials, live streams, stories, polls, quizzes, etc.
- Leveraging the power of influencers or micro-influencers who have a large and loyal following on social media and can endorse or promote their products to their audience.
- Providing easy and convenient payment options that allow customers to complete their transactions within the same platform or app. This can include using native payment features like Facebook Pay or Instagram Checkout or integrating third-party payment gateways such as PayPal or Stripe.
- Offering fast, reliable shipping and delivery services that meet customersโ expectations and preferences. This can include using shipping software solutions that integrate with e-commerce platforms and provide real-time tracking information or partnering with local couriers or delivery companies that offer same-day or next-day delivery options.
- Providing excellent customer service and support that responds to customersโ queries, feedback, or complaints promptly and professionally. This can include using customer support software such as live chat or help desk or creating a dedicated team or department that handles social media customer service.
- Measuring and monitoring the performance of their social commerce campaigns and activities using analytics tools that provide data on key metrics such as traffic, conversions, sales, revenue, customer satisfaction, etc.
Pro Tip from Web99
Elevate your social commerce game! Craft engaging stories, leverage UGC, and ride the mobile wave. Boost sales, Aussie style. ๐ Ready to conquer? Contact Web99 today!
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About Author
Prem Rathod
Director & co-founder
Prem Rathod is a highly skilled professional and co-founder of Web99, a digital marketing and web development agency based in Australia. With expertise in SEO, he is committed to providing innovative solutions to help businesses improve their online presence and visibility. With over a decade of experience in the industry, Prem is passionate about leveraging technology to automate processes and drive innovation in the healthcare sector. His proficiency in SEO, automation, and health tech has helped Web99 stay at the forefront of the industry. His skills in web development, UI/UX design, and project management have also been instrumental in the growth and success of the company.
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