2. What are the types of SEO?
There are three main types of SEO, which include:
- White hat SEO: White hat SEO helps improves a website’s performance while still following the rules and regulations of the search engine. It focuses on users instead of search engines (that’s what Google loves too) and requires a lot of time and efforts. This is the preferable type of SEO you should follow if you want to get more out of search engines. It includes tactics like content marketing, mobile optimisation, keyword research, competitor analysis etc.
- Black hat SEO: You should avoid this type of SEO as Google penalises the sites that practice black hat SEO techniques. It is a way a company can increase its ranks in SEO by violating the search engines terms of service. Black hat is often used for people who use the internet to perform illegal actions such as hacking, sending viruses, or by performing any unethical behaviour online. It includes things like link cloaking, keyword stuffing, hidden text manipulation etc.
- Grey hat SEO: This is usually a combination of both the above two techniques (still you should avoid it) and typically contains tactics like buying links, having higher keyword density than text, spun content etc.