Social Listening in Action: Unveiling Australian Case Studies in Conversational Marketing
March 15, 2024 | Digital Marketing
How consistent Social Media presence to build your brand with?
One thing that brands need to understand is, Social media is much more than an advertising platform. It has become one of the most potent tools for brands to interact, communicate, and connect with their customers.
It can be used to build trust and a loyal customer base. After all, there is nothing more valuable than loyal customers who buy regularly!
Building trust is not an overnight job. It takes a lot of effort, focus, and dedication. But, following these pro-tips, you can slowly but steadily cultivate trust for sure!
Letโs get going!
Listen to your customer
You cannot build trust through one-way communication. Itโs critical to listen to what your customers have to say.
Understanding their pain points can help you create content that is helpful to your customers in some way. More than 50 % of the people who interact with brands on Social want to be heard.
So donโt disappoint them!
Respond ASAP
Studies suggest that around 35% of customers expect replies from their respective brands in an hour! Speeding up your response establishes you as a brand that cares for its customers and is trustworthy.
Failure to do so might anger your customers, and you definitely donโt want them to vent their anger on Social Media!
Give a human touch to your response
Although an automated reply is a quick way to respond, nothing beats the human interaction with your customer! It might not be possible for you to respond to every comment if you have a massive following, but try to interact as much as possible.
Communicate with them using their first name, be friendly & supportive, and assure them that you are always there to help.
Add a fun side to your Social Media Campaign
Nobody wants to listen to your sales pitch daily! Do not irritate your followers and readers with constant ad bombardment. Use something that intrigues them and makes them cheerful.
Add humorous images, GIFs, and videos to your Social Media after weekends and holidays to lift their mood!
Conclusive thoughts
Around 80 % of the customers want brands that โcare and understandโ them, not as customers, but as humans. And whatโs the better platform than Social media for engagement and interaction in the most efficient way?
At Web99, we offer specialized Social media campaigns for Facebook, LinkedIn, and Instagram to improve your engagement and build trust amongst the customers!
Looking for more engagement and conversion on Social Media?
Talk to us today!
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About Author
Romi Kaur
Director & co-founder
Romi Kaur is a dynamic entrepreneur and the Co-Founder and Director of Web99, a leading web design and development company based in Australia. Romi Kaur is an experienced sales funnel specialist and customer interaction expert with a proven track record of optimizing conversion rates. As Sales & Digital Marketing Team Director at Web99, she has successfully delivered sustainable digital marketing solutions to numerous businesses. Her exceptional leadership skills and strategic approach to sales and marketing have enabled her to drive growth and build lasting client relationships. Romi's expertise has been instrumental in Web99's success, making her a valuable asset to the company.
