Top 5 Social Media Myths in 2021

My customers do not use Social Media

• In 2021, 20.5 million Australians are on Social Media. That’s almost 80% of the total Australian Population!
• Either people are using social platforms like Facebook & Instagram to connect with family & friends.
• Or professionals are using platforms like Linkedin to grow their Business.
• In short, almost every Australian is on some Social Media platform.
• So there will be at least one platform where you can easily find your customers.

Social Media Marketing can’t generate sales

• When you post on Social Media, you increase your Brand’s exposure. More people come to know about your Brand.
• As per a report, 54% of people with the internet use Social Media to search for a product or Business.
• So when you are on Social Media, posting regularly effectively, you can generate a lot of sales.

Only young people use Social Media

• Another myth that I wanted to bust a long time back! In Australia, 61% of people above 55 years use Social Media!
• So if you are thinking only young people are using Social Media, think again!
• Even if your target audience is above 45 or 50, Social Media is a great platform to market your product or service.

Paid Promotion is Social Media Marketing

• No, it’s not! You cannot just keep burning your money on paid ads without optimising them.
• You won’t get good results. You’ll end up spending more on ads than the revenue you will generate.
• Social Media Marketing is much more than paid ads. You need to optimise your ad according to your target audience. For this, you’ll need some assistance from a Social Media Marketing agency.

My receptionist can manage my Social Media Marketing

• We agree that your receptionist or your family member may have some knowledge about Social Media.
• But that’s not enough. To run a successful Social Media Campaign, you need years of expertise, knowledge of multiple technical aspects, understanding the customer’s psyche & a lot of time.
• So if your receptionist or a family member manages your Social Media, sooner or later, it will turn into a disaster.
• So it’s better to connect with a Professional Social Media Marketing agency for the job.