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March 15, 2024 | Digital Marketing
Digital Marketing Agency in Penrith
Before we begin the journey of finding the right Digital Marketing agency in Penrith, let’s talk about something basics.
What is a Digital Marketing agency?
Digital Marketing Agency is an agency that offers services to promote your Business on multiple Digital platforms.
Typically, their services include Search Engine Optimisation (SEO), Social Media Marketing, Google Paid Marketing, PPC & Search Engine Marketing (SEM).
In a nutshell, their services can be divided into two sections
1. Organic Marketing
Here, the agency tries to promote your Business organically, i.e. without spending any money on marketing.
Organic services include SEO, SEM & organic Social Media Marketing.
2. Paid Marketing
Under these services, you will have to spend some bucks on promoting your Business on multiple platforms.
Paid services include Google paid marketing, Pay Per Click marketing & paid Social Media Marketing.
Now let’s jump to our core question
How to choose the right Agency in Penrith?
Like every other area, the demography of Penrith is unique. If your Business is located in Penrith, it’s better to hire an agency that understands Penrith & its suburbs. Your idle agency should know the demography of Penrith, how Businesses operate here & what makes Business tick.
Unfortunately, finding the right Digital Marketing Agency in Penrith can be tricky. When you search on Google, you’ll find hundreds of them claiming to be the best.
But, focus on the following factors & you can filter the noise!
Let’s checkout.
1. Experience
Experience is one of the most crucial factors to look out for. Ask an agency for how many years they are working in the industry.
- What is their specialisation?
- Do they have clients from your industry?
- Do they have experience in your industry?
- Do they have experience in Digital Marketing in Penrith?
If these questions make them uneasy, THEY ARE NOT THE ONE!
In short, make sure what a particular agency is best at & whether their skills align with your needs.
2. Local Presence
Local presence reflects an agency’s ability to work in your target demography.
We Australians do things differently, ain’t that right?
Off-shore agencies don’t even come close to understanding the local market when compared to their Australian peers.
Also, a personal meet is way better than online meets.
So it’s always preferable to choose an Australian agency with the local office.
3. KPIs(Key Performance Indicators)
A lot of agencies focus on Vanity Indicators. For e.g. the number of likes you are getting or the number of comments you are getting.
Unfortunately, these Indicators have almost zero impact on your revenue generations.
So make sure they offer you KPIs like:
- Number of unique visitors
- Dwell Time or Time spent on your website by a visitor
- Cost Per Click (CPC)
- Bounce rate
- Click-Through Rate (CTR)
4. How do they run their own Business?
The easiest way to judge any Marketing agency is by finding out how they run their own Business.
Check out whether they “practise what they preach?”
Because if they don’t do that for their own Business, they WON’T DO IT FOR YOU.
For e.g., if you are looking for SEO services, check out how a particular agency ranks on Google.
If you are looking for a Social media Marketing Service, check out the agency’s Social Media Presence.
5. Detailed Reporting
You are investing your hard-earned money in an agency. So make sure they offer detailed reporting about your spending.
Ask whether they offer transparent insight on how much return you are generating on every dollar you spend.
6. Rightly priced
This is critical. Set your budget first & then look out for the agencies that offer services in your budget.
Make sure they are not charging too high or too low.
Remember, “expensive” is not always better & “too cheap”’ can give you zero results.
So go for a Rightly-priced Digital Marketing Agency in Penrith.
7. Reviews from old & existing clients
Old clients are always a perfect source of information. If an agency has many satisfied & happy clients from any niche, it means they excel at what they do.
For example, we have multiple satisfied clients for Digital Marketing for a dentist in Sydney. It simply implies we are good at what we do.
Final thoughts
Look, we understand your struggle to find the right Digital Marketing agency in Penrith. During our journey, we have come across many business owners who some shoddy Digital Marketing agency burned.
That’s the reason we created this informative article.
We hope our article has offered a good insight into how to choose the right Digital Marketing agency.
We have 12 years of experience in assisting clients in the Penrith region with their Digital Marketing.
So if you need any help before going ahead with your Digital Marketing plans, you can always reach us anytime you like.
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About Author
Andrew Minkus
Executive Sales Manager
Executive Sales Manager
