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25. Will search engine optimisation change how my website looks?

25. Will search engine optimisation change how my website looks?

Not necessarily. When warranted, subtle editing to your site’s content will be seamlessly integrated to match your brand’s voice and style. In some cases, additional web pages, improved site or page structure, or more usable and efficient navigation might be recommended. Whichever path is best for your site’s success in search, its implications on website usability and your brand’s image are given equal priority.