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26. How long do search engine results last?

26. How long do search engine results last?

You can expect rankings to improve over time, not diminish. Many of our clients see their rankings rise with every Google update (additions/improvements to Google’s ranking algorithms). Contrarily, in that time, many of our competitors have fallen from the first page of results for competitive keywords as a result of using quick fix and band-aid solutions, instead of thorough planning and careful implementation.