7. How does search engine optimisation work?
Search engine optimisation methods we use are tailored to each website’s strengths and weaknesses; however, the types of improvements made with SEO fall into three categories:
- Website construction. Behind the scenes Web languages and technology that holds your site together, i.e., static vs dynamic pages, content management systems, quality of HTML/CSS, etc.
- Content. All the information (text, images, media) on your site, its structure, its accessibility to search engines and people, and how well it satisfies the needs of your visitors.
- Marketing. The use of social media to create buzz and increase links to your site. Backlinks from search engine respected websites, in turn, earn your site that respect, and boost your rankings.